Build an Empire?

When you’re deciding to become a website publisher you will fall into one of two broad categories:

• Publish 100 websites that each earn $1 a day profit


• Publish 1 website that earns $100 a day profit

The reality of it is, most people end up somewhere in between. Having 100 websites leaves you with maintenance, management and content issues. Having one website leaves you open to all sort of fluctuations (search engines algorithm’s, market trends, etc). You can adapt your plan on the way, but you’ll have an easier time if you start out going in the direction of where you want to end up.

General or Niche

You can build your website around general topics or niche ones. Generally speaking niche websites work better with adsense. First off the ad targeting is much better. Secondly as you have a narrow focus your writing naturally becomes more expert in nature. Hopefully this makes you more authority in your field.

If this is your first try at building an adsense website, make it about something you enjoy. It will make the process much easier and less painful to accomplish. You should however make sure that your topic has enough of an ad inventory and the payout is at a level you are comfortable with. You may love medieval folk dancing, but the pool of advertisers for that subject is very small (in fact it’s currently zero).

Once you’ve gotten the hang of how Adsense works on a website, you are going to want to dabble in some high paying keywords, you may even be tempted to buy a high paying keyword list. This does come with some dangers. First off the level of fraud is much higher on the big money terms. Secondly there is a distortion of the supply and demand relationship for these terms. Everyone wants ads on their website that make $35 or more a click, however the number of advertisers who are willing to pay that much is pretty limited. Additionally the competition for that traffic is going to be stiff. So, don’t try to run with the big dogs if you can’t keep up. If you have to ask if you’re a big dog, then chances are, you’re not. I have used a high dollar keywords report from cashkeywords.com and was pleased with my results (see cash keywords free offer

New Sites, Files and Maintenance

When you’re building a new site don’t put adsense on it until it’s finished. In fact I’d go even farther and say don’t put adsense on it until you have built inbound links and started getting traffic. If you put up a website with “lorem ipsum” dummy or placeholder text, your adsense ads will almost certainly be off topic. This is often true for new files on existing websites, especially if the topic is new or different. It may take days or weeks for google’s media bot to come back to your page and get the ads properly targeted. TIP: If you start getting lots of traffic from a variety of IP’s you will speed this process up dramatically.

I like to build my sites using include files. I put the header, footer and navigation in common files. It makes it much easier to maintain and manage. I also like to put my adsense code in include files. If I want/need to change my adsense code, it’s only one file I have to work with. TIP: I also use programming to turn the adsense on or off. I can change one global variable to true or false and my adsense ads will appear or disappear.

Managing URL’s and channels

Adsense channels is one area where it’s really easy to go overboard with stats. You can set up URL channels to compare how one website is doing to another. You can also set up sub channels for each URL. If you wanted to you do something channels like this:

• domain1.com - 728 banner


• domain1.com - 336 block


• domain1.com - text link


• domain2.com - 728 banner


• domain2.com - image banner


• domain2.com - 336 block


• domain3.com - 300 block

While this is great for testing and knowing who clicks where and why, it makes your reporting a little wonky. Your total number will always be correct but when you look at your reports with a channel break down things will get displayed multiple times and not add up to correct total. Makes things pretty confusing, so decide if you really need/want that level of reporting detail. TIP: At the very least you want to know what URL is generating the income so be sure to enter distinct URL channels.

PhotoShop Tutorial!

The tutorial explains in a few simple steps how to tweak any Adsense Background color, so it fits any part of your site!

The Tutorials is
right Here.

Have fun tweaking!!
Read more...

Tear Down the Borders



Remove borders on your AdSense ads. Web visitors eyes wander around the screen; borders stop them from wandering.



Removing borders from your AdSense ads can lead to a significant boost in CTR.



Use Matching Fonts



Match the font of your site content to the fonts of your AdSense ads.



Use Matching Colors



Match the colors of your AdSense ads to the colors of your site content. Make the ads look like content and more visitors will look at them.



One exception to the color matching rule is sites that are designed to appeal to scammers and spammers. Those sites sometimes perform better with highly contrasting colors.



Use Blue Links



Another exception to the color matching rule is to set the links in your AdSense ads to blue. Blue links tend to have a higher CTR than other link colors, because people have become used to clicking blue links.



Use Large Ads



Larger ads outperform smaller ads. Wider ads also outperform more narrow ads.



The Large Rectangle (336x280) is the best performing ad unit.



Use Lots of Ads



Google allows you to use three ad units and one link unit on each page.



Use them all. The more ads you have, the higher your Page CTR will be.



Place Ads Above the Fold



"The fold" is industry jargon for "the part of the page that the user sees without scrolling down". This will vary depending upon the resolution of the users screen and the size of their browser window.



Place as many ads as possible above the fold. Ads placed below the fold are seldom seen and seldom clicked.



Place Ads on the Left



Web users are accustomed to seeing menus on the left side of the web page. Move your menu to the right and place your AdSense ads on the left.



Use the Heat Map



Use the Google AdSense Heat Map to determine where to place ads. The darker spots are areas where users spend more time looking. Place your ads in the darker areas.



Integrate Ads with Content



Visitors will be reading your content. Keeps your ads as close to your content as possible to ensure that the visitors also look at your ads.



Use
Custom Channels



Use AdSense's Custom Channels to test the performance of different ad sizes, placements, colors and fonts.



Don't use Low-Paying Competing Ads



Don't clutter your page with competing ads that don't pay. If a user clicks on an ad that pays you $.01, they are not clicking on an ad that pays you $.30.



Use URL Channels



Use AdSense URL Channels to determine which pages are making you the highest CTR, CPM, and earnings. Focus your efforts on building pages like those.



Use an AdSense Reporting Package



Google only supports 200 channels. If you have more than 200 pages, use AdSense reporting software to give you more insight into your AdSense earnings.



Don't Compete for Other Peoples High Paying Keywords



If a keyword is on a list of high-paying keywords, that means that thousands of spammers are already competing for that keyword.



Don't be a follower. There is no money in being one of the crowd.



Do Compete for Your Own High Paying Keywords



Monitor your AdSense URL channels to determine which keywords are making you the most money. Compete for those keywords. Build more pages optimized for similar keywords. Get inbound links for those keywords. Spend your time and efforrt on the keywords which are making you money.



Increase Traffic



In the long run, the best way to increase your AdSense revenue is to increase traffic to your web site.

I'm trying a new thing.. I took this article from a free article resource:

ArticleStreet.com


Hope you enjoyed it,
Amigo!

Labels: adsense money, adsense Secrets, adsense tips, adsense tricks, adsense tutorials